Mumbai, 25 September, 2019
ReDefine, the new visual effects and animation services offering, created to serve fast-growth international markets such as India and China, has announced the appointment of Viral Thakkar as ReDefine’s Creative Director for VFX in India.
Viral previously ran his own VFX boutique studio, offering quality VFX for films, web series, digital film and advertising. He comes to ReDefine with his team of around 100 talented artists who have delivered visual effects on a number of Bollywood box office hits, including recent movies ‘Kesari’ for director Anurag Singh and ‘Sanju’ directed by Rajkumar Hirani.
Viral joins ReDefine with 18 years of experience in the VFX industry. His credits as a VFX Supervisor include well-known Bollywood movies such as ‘Sanju’ (2018), ‘Airlift’ (2016), ‘Dil Dhadakne Do’ (2015) and ‘PK’ (2014).
Talking about the move, Viral Thakkar said: “I started my company with the intention of providing a fresh and different approach to VFX in India, and we quickly built up a great portfolio of projects offering bespoke services to a large number of high-profile clients. With this in mind, the customized approach that ReDefine is giving to every one of its projects resonated with me, and I am hugely excited to be joining as Creative Director for India. My team is also very excited to join ReDefine, as they will get a great opportunity to develop their skills on the proven pipeline that ReDefine provides, and to work on some very high-profile international projects.”
“We are delighted to be welcoming Viral and his team to ReDefine. I believe that we share a common goal of building great relationships and providing an unbeatable service to some of the finest filmmakers in Asia. I am personally very pleased that Viral is joining us as ReDefine’s VFX Creative Director for India. His track record is impressive and I am certain that we will achieve great results together.”
Rohan Desai, Global Head of ReDefine
“The visual effects for Brahmastra will pioneer new techniques and processes that have not previously been seen in movies for the mainstream Indian film market. Having worked with DNEG, and now ReDefine, I know that together we are creating amazing visuals that reflect a quality and calibre that audiences have come to expect from big budget Hollywood films.”
“COLLABORATIVE” is the phrase that comes to mind when I think about ReDefine. I’ve had the pleasure of working with ReDefine for a little over a year now, and throughout the production process, the work has been excellent and we have always been able to collaborate – finding creative solutions for all our production challenges. I am very excited to continue our working relationship and look forward to completing Rock Dog 2 with the ReDefine team in 2020.”