New Creative Director for VFX in India

ReDefine appoints Viral Thakkar as Creative Director for VFX in India

Mumbai, 25 September, 2019

ReDefine, the new visual effects and animation services offering, created to serve fast-growth international markets such as India and China, has announced the appointment of Viral Thakkar as ReDefine’s Creative Director for VFX in India.

Viral previously ran his own VFX boutique studio, offering quality VFX for films, web series, digital film and advertising. He comes to ReDefine with his team of around 100 talented artists who have delivered visual effects on a number of Bollywood box office hits, including recent movies ‘Kesari’ for director Anurag Singh and ‘Sanju’ directed by Rajkumar Hirani.

Viral joins ReDefine with 18 years of experience in the VFX industry. His credits as a VFX Supervisor include well-known Bollywood movies such as ‘Sanju’ (2018), ‘Airlift’ (2016), ‘Dil Dhadakne Do’ (2015) and ‘PK’ (2014).

Talking about the move, Viral Thakkar said: “I started my company with the intention of providing a fresh and different approach to VFX in India, and we quickly built up a great portfolio of projects offering bespoke services to a large number of high-profile clients. With this in mind, the customized approach that ReDefine is giving to every one of its projects resonated with me, and I am hugely excited to be joining as Creative Director for India. My team is also very excited to join ReDefine, as they will get a great opportunity to develop their skills on the proven pipeline that ReDefine provides, and to work on some very high-profile international projects.”

“We are delighted to be welcoming Viral and his team to ReDefine. I believe that we share a common goal of building great relationships and providing an unbeatable service to some of the finest filmmakers in Asia. I am personally very pleased that Viral is joining us as ReDefine’s VFX Creative Director for India. His track record is impressive and I am certain that we will achieve great results together.”

Rohan Desai, Global Head of ReDefine

ReDefine is definitely a great place to be. I have enjoyed every single day here, the work is truly rewarding. The teams share a great bond and that’s what makes it a great place to work.

Shilpa Bhanushali Head of Production (Animation)

We have top-of-line professionals who are not only creative, but also fun to work with. It has created a lot of possibilities for reinventing workflows.

François Schneider Global Creative Supervisor, North America

The people who form ReDefine have come from varied experiences and all have the potential to develop and deliver world-class projects.

Viral Thakkar Creative Director and VFX Supervisor India