ReDefine celebrates its work on ‘Richard Jewell’

ReDefine celebrates its work on ‘Richard Jewell’ as it expands to more than 1,200 employees across three continents  

London, 24 February 2020

ReDefine, the new animation and visual effects services offering, has celebrated the delivery of VFX services for its first major international release – director Clint Eastwood’s biopic ‘Richard Jewell’, which has grossed more than US$35.1 million worldwide. This project, completed in collaboration with Oscar-winning VFX company DNEG, comes at an exciting time for the company, which has recently grown to more than 1,200 employees globally.

Launched in 2019, ReDefine provides creative visual effects and animation services focused on expanding international markets as well as independent filmmakers everywhere. It supports studios producing film, television and animation content with a highly client-centric approach, tailoring its work to the individual needs of each project and filmmaker, and leveraging the benefits of access to DNEG’s market-leading technology infrastructure.

Directed by Clint Eastwood, biographical drama ‘Richard Jewell’ has received critical acclaim for its portrayal of the 1996 Centennial Olympic Park bombing. ReDefine’s scope of work included augmentation of the explosion scene, adding historical footage from the 1990s into a series of sequences, various set extensions and crowd work, as well as the long, slow motion sequence of the aftermath of the explosion, which was added at the request of the director.

The team from ReDefine, led by production manager Alizée Plourde and CG supervisor Jean-Paul Rovéla, worked alongside DNEG VFX Supervisor Xavier Bernasconi to deliver its contribution to the show.

Rohan Desai, Global Head of ReDefine, said: ‘We are delighted with our clients’ response and feedback to our offering, which includes our work on ‘Richard Jewell’. It was an absolute honour to work with a filmmaker of the stature of Clint Eastwood. We pride ourselves on working closely with our creative partners, combining high-end technology with an in-depth understanding of their creative needs and working styles. This has underpinned our rapid expansion across Asia, North America and Europe.’

DNEG CEO Namit Malhotra said: ‘I am extremely proud of our team at ReDefine. In less than a year the studio has grown to become an important part of our group, providing our filmmaking partners with new levels of flexibility in telling their stories. ReDefine is delivering its clients a really attractive value proposition that complements DNEG perfectly.’

Other ReDefine projects include ‘Brahmastra’, written and directed by Ayan Mukherjee and starring Amitabh Bachchan, Ranbir Kapoor and Alia Bhatt, as well as ‘83’ for director Kabir Khan. ReDefine has also been working on a number of movies for the Chinese market including ‘Detective Chinatown 3’, the latest in the famous franchise directed by Sicheng Chen, and ‘Kung Fury 2’ for director David Sandberg and starring Arnold Schwarzenegger and Michael Fassbender. On the animation side of the business, ReDefine has completed work on ‘100% Wolf’, which is a co-production with Flying Bark Productions.


“ReDefine really delivered for me and HBO on this project; starting fully remote before the pandemic started, then continuing to make deadlines we needed up through delivery. I appreciated Serkan’s patience with changes that came up, and would definitely work with ReDefine again on a similar project!”

Karen Heston – Additional VFX Supervisor and VFX Aesthetic Supervisor, The Undoing


“The visual effects for Brahmastra will pioneer new techniques and processes that have not previously been seen in movies for the mainstream Indian film market. Having worked with DNEG, and now ReDefine, I know that together we are creating amazing visuals that reflect a quality and calibre that audiences have come to expect from big budget Hollywood films.”

Ayan Mukherjee – Director, Brahmastra


“COLLABORATIVE” is the phrase that comes to mind when I think about ReDefine. I’ve had the pleasure of working with ReDefine for a little over a year now, and throughout the production process, the work has been excellent and we have always been able to collaborate – finding creative solutions for all our production challenges. I am very excited to continue our working relationship and look forward to completing Rock Dog 2 with the ReDefine team in 2020.”

Mark Baldo – Director, Rock Dog 2

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