100% Wolf – Defining Character Through Animation

ReDefining the Story: How ReDefine developed key characteristics of the 100% Wolf cast through the animation  

‘100% Wolf’ posed a number of interesting challenges for ReDefine’s animation team – both technical and creative. 

Animating such a large number of quadruped characters was one of the main challenges that the team faced, as was the development of the unique characteristics of each character through their poses, animation and facial expressions. The ReDefine team worked hard to ensure that the smallest details from the voice performances were faithfully captured in the animation, and for most of the key performance shots the animators also performed and recorded acting references themselves.

Here’s a breakdown of the key characteristics of each of the main characters: 

Freddy Lupin

Freddy is our hero and has a lot of attitude – mainly wanting to prove that he can be as good as his dad! He goes through lots of emotional phases – from overconfident, to scared, to proud – and it was important to reflect his character development through the animation, as Freddy learns to value himself for who he is.  


As a street dog, Batty is smart, confident and cunning, but also a caring and loyal friend. We spent a lot of time and effort on her facial animation and pose library, to reflect the changes she goes through in the movie. Despite all her tough talk, all she really wants is a home and a family to call her own.


Brave, charismatic and handsome, Flasheart is a respected and well-loved leader! We took inspiration from Mufasa in The Lion King when animating Flasheart – both are strong leaders as well as being proud and loving fathers.


Cripp was one of our favourite characters – everyone wanted to animate him! The challenge (and also the fun part) was to capture his split personality and panicking nature through some pretty extreme facial expressions!


Hamish is a peacemaker –  a calm and free-spirited character who pushed our rigs to the limit with his meditation poses! With such a furry face it was hard to show his changes of expression… to do so, we made good use of the shape of his eyebrows!



Narcissistic, preening, calculating and cruel, Hotspur is the main villain and it was very important for us to push his performance to convey these characteristics. The only thing standing in the way of him becoming pack leader is Freddy, and when Freddy transforms into a poodle rather than a werewolf, Hotspur sees his chance!



“SCREAM presented a wide range of VFX challenges from adding photorealistic knife blades and blood to action sequences to cleaning up special effect makeup appliances to building dynamic and seamless exterior set extensions — all elements that the look, feel, and realism of the movie hinged on. It was no small task and from the set work to the finished product, we were consistently amazed by ReDefine’s creative approach to problem-solving, their energy and enthusiasm for the process, and their steadfast attention to detail. All departments and their teams truly elevated this project beyond our wildest expectations and we can’t wait to work with them again.”

Matt Bettinelli-Olpin, Tyler Gillett – Directors, Scream-5


“The animation for Rock Dog 2 was produced during the global COVID pandemic. Despite the technical challenges and complexities of the entire crew working remotely from home, the regular communication and collaboration between Splash Entertainment and Redefine’s experienced teams has resulted in a movie that we are all extremely proud of.”

Mike Young – Executive Producer, Rock Dog 2


“ReDefine really delivered for me and HBO on this project; starting fully remote before the pandemic started, then continuing to make deadlines we needed up through delivery. I appreciated Serkan’s patience with changes that came up, and would definitely work with ReDefine again on a similar project!”

Karen Heston – Additional VFX Supervisor and VFX Aesthetic Supervisor, The Undoing


“The visual effects for Brahmastra will pioneer new techniques and processes that have not previously been seen in movies for the mainstream Indian film market. Having worked with DNEG, and now ReDefine, I know that together we are creating amazing visuals that reflect a quality and calibre that audiences have come to expect from big budget Hollywood films.”

Ayan Mukherjee – Director, Brahmastra

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100% Wolf – Defining Character Through Animation

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