Welcoming Eric Robertson, our new Executive Vice President

We are delighted to announce an exciting new appointment to Team ReDefine – Eric J Robertson joins as Executive Vice President!

Eric brings three decades of visual effects industry experience to this new position, having worked on-set and in-studio both client-side and as a vendor. In his most recent role as Executive Producer at Digital Domain, Eric was instrumental in developing the company’s episodic division leading to recent work on shows such as ‘Loki’ and ‘WandaVision’ for Marvel / Disney+.

Prior to his time at Digital Domain, Eric co-founded and ran the boutique studio Mr. X Gotham, developing it into a New York institution before it was acquired by Technicolor in 2015.

Over the course of his career, Eric has produced and supervised visual effects for over 150 films and series. This broad range of experience has earned him trust from all sides: directors, producers, supervisors, and studio executives.

In this new role, Eric will work closely with the senior leadership team to support the future growth of our global business and with clients on the creative development of their projects, to help us capitalize on the unique strengths of our studios around the world.


“SCREAM presented a wide range of VFX challenges from adding photorealistic knife blades and blood to action sequences to cleaning up special effect makeup appliances to building dynamic and seamless exterior set extensions — all elements that the look, feel, and realism of the movie hinged on. It was no small task and from the set work to the finished product, we were consistently amazed by ReDefine’s creative approach to problem-solving, their energy and enthusiasm for the process, and their steadfast attention to detail. All departments and their teams truly elevated this project beyond our wildest expectations and we can’t wait to work with them again.”

Matt Bettinelli-Olpin, Tyler Gillett – Directors, Scream-5


“The animation for Rock Dog 2 was produced during the global COVID pandemic. Despite the technical challenges and complexities of the entire crew working remotely from home, the regular communication and collaboration between Splash Entertainment and Redefine’s experienced teams has resulted in a movie that we are all extremely proud of.”

Mike Young – Executive Producer, Rock Dog 2


“ReDefine really delivered for me and HBO on this project; starting fully remote before the pandemic started, then continuing to make deadlines we needed up through delivery. I appreciated Serkan’s patience with changes that came up, and would definitely work with ReDefine again on a similar project!”

Karen Heston – Additional VFX Supervisor and VFX Aesthetic Supervisor, The Undoing


“The visual effects for Brahmastra will pioneer new techniques and processes that have not previously been seen in movies for the mainstream Indian film market. Having worked with DNEG, and now ReDefine, I know that together we are creating amazing visuals that reflect a quality and calibre that audiences have come to expect from big budget Hollywood films.”

Ayan Mukherjee – Director, Brahmastra

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